UrbanSocial

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Featured profiles

Jasmine737

52 - Ilford, Essex, England

[@] I’m fun and genuine, like cooking, painting, nature. Weekend breaks and working out

Johnbf111

44 - Glasgow, Glasgow, Scotland

Independent, grounded, and happiest when life feels balanced. Dad first. Family and close friends mean...

NH73

52 - Reigate, Surrey, England

We are all unique but I am a one off I have the biggest heart and someone you will want to get to know.. and...

Theregoes

40 - Northampton, Northamptonshire, England

There goes nothing. Moderately shy but OK once I get to know you, quite new to dating but open to finding...

Bluewatersky

54 - Newark, Nottinghamshire, England

A genuine, kind, honest and thoughtful man who enjoys life, energy, humour, the sometimes mad and crazy ideas...

Mike_Anthony

53 - Edinburgh, Lothian, Scotland

By day, I keep busy with my career, but outside of work, I am all about balance. You can usually find me...

More featured profiles

About UrbanSocial UK Dating Site

Welcome to UrbanSocial - one of the best online UK dating sites for sociable singles looking to spark up their search for love.

If you're looking to find like-minded singles to date, you've come to the right place. Since 2003, UrbanSocial has been helping single men and women find someone special through our online dating service.

Don't wait for love to find you. It's time to get active, and start connecting with genuine professional singles who you might otherwise never meet in real life. Our UK dating site helps all sorts of singles meet well-matched dates.

Whoever your perfect date is, we're sure we can help. But don't take our word for it. Sign up now for free, and take a look around.

Your tools to find your perfect match

Discover up to 1000 matches with our intelligent two-way matching feature.

Find someone special with one of our many search options and add those you like to your Favourites.

When you're ready, contact members using an easy and private messaging interface.

See what you have in common with others at a glance.

You're in control - block members who do not meet your standards or report unsavoury members.

Ensuring Safe Dating Online

Looking after our members means ensuring we provide nothing but a safe online dating site experience.

All singles on our UK dating site can rest assured their safety and security is constantly well protected.

Only genuine singles are able to join our dating service thanks to a team of human moderators who manually verify all new dating profiles and photos that are submitted to our site. This means we are a dating site with real profiles.

Our members also have complete control over who they want to contact, and have the freedom to stop, block or report other dating members should they wish.

Our privacy policy and data guarantee means that members can relax in the knowledge that their personal information is kept private and secure at all times.

We also recommend our members keep in mind our online dating safety tips when messaging others and meeting up for first dates.

Make Your Dating Profile Stand Out

The first step to getting started online dating is to create a great online dating profile about yourself.

While it might be tempting to just write a sentence or two, with online dating, it really is a case of you get out what you put in.

With so many singles online, first impressions count, so it's worth taking the time to think about your online dating profile.

Your introduction should be interesting, honest, and approachable for the singles reading it.

Highlight things about you that can be conversation starters and help give potential partners something to write to you about in their first message.

For more helpful tips and advice, head over to our award-winning online dating blog.

Taking The Best Dating Profile Photo

A great dating profile needs to be matched with a top-notch dating profile picture.

Dating online isn't blind dating, so if you want to meet genuine singles, you'll need to look like one, which means having a dating profile picture.

The quality of your dating profile photo dramatically affects your online dating experience, so spend some time creating a good one. Here's some simple tips:

Some angles are far more flattering than others. Position the camera straight on or slightly higher than your face to find the best angle. Have a bright source of light pointing towards directly in front of your face.

Minimise background distractions by making your face the largest part of the photo, and keep anything behind you plain or tidy.

A smile is the most attractive thing you can wear and makes you appear welcoming.

Success Stories

Raine, 20 July 2025

A great match and my forever. Thank you for bringing happiness in to my life and helping me search for my soulmate.

Peter, 25 May 2026

I met a fantastic lady and we are made for each other

Carol, 07 September 2025

The profile process is great, and very thorough, and being specific about what you're looking for makes it easy to see who's a match for you. We had a 90% match rate, and once we started talking it was clear that we were destined to be together, and this platform gave us the nudge we both needed. I can't thank you enough, I can honestly say that I have never been happier.

Our Support Team is here to guide you

Feedback from members we've helped in the past.

Clive, 26 July 2025

Please note that this site remains the best one out of 30 I've looked at & I would certainly recommend it to anyone. It's the easiest to use!

Jules, 11 November 2025

Thank you for your help and support. Your advice helped!

Diana, 22 October 2025

Your site is great. Very easy to use. I have enjoyed using it.

More support feedback

Some homepage photos sourced from an image library.

Online Dating and Discovery Association Member

We are a member of the Online Dating and Discovery Association (ODDA), committed to maintaining standards, protecting users and offering assurance in line with the ODDA's Guiding Principles.

As an ODDA Member we are required to have appropriate and effective arrangements in place for dealing with complaints and enquiries.

The ODDA provides general information on common enquiries users have about dating services but will not deal directly with individual complaints which are properly the responsibility of member companies. The ODDA monitors enquiry and complaint levels and the issues complained about. It can intervene if it sees worrying trends or serious matters of concern.

Further information about ODDA can be found here. A link to our customer service arrangements is provided here.