UrbanSocial

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Featured profiles

Lucymb

53 - Haywards Heath, West Sussex, England

I want to find someone to share adventures with. I am very active and would love a regular parkrun tourist...

honestguysearching

54 - Cheltenham, Gloucestershire, England

Semi retired business owners that has interested in lots of different investments. Grown up children and looking...

larraineCW

53 - Blackburn, Lancashire, England

I am a lovely person...down to earth...honest and looking for someone to enjoy life with. I love travel...good...

RichieJ74

51 - Carmarthen, Carmarthenshire, Wales

Straight talking, country loving, motorbike riding guy looking for someone to share good times with. Don’t do...

Kiki001

40 - Wellingborough, Northamptonshire, England

I think dating should be fun, a bit cheeky, and also honest and I’m very good at all three.

Genuine75

51 - Aylesbury, Buckinghamshire, England

Kind, affectionate and very loyal. I like to see things in a positive way and I have no time for complaining and...

More featured profiles

About UrbanSocial UK Dating Site

Welcome to UrbanSocial - one of the best online UK dating sites for sociable singles looking to spark up their search for love.

If you're looking to find like-minded singles to date, you've come to the right place. Since 2003, UrbanSocial has been helping single men and women find someone special through our online dating service.

Don't wait for love to find you. It's time to get active, and start connecting with genuine professional singles who you might otherwise never meet in real life. Our UK dating site helps all sorts of singles meet well-matched dates.

Whoever your perfect date is, we're sure we can help. But don't take our word for it. Sign up now for free, and take a look around.

Your tools to find your perfect match

Discover up to 1000 matches with our intelligent two-way matching feature.

Find someone special with one of our many search options and add those you like to your Favourites.

When you're ready, contact members using an easy and private messaging interface.

See what you have in common with others at a glance.

You're in control - block members who do not meet your standards or report unsavoury members.

Ensuring Safe Dating Online

Looking after our members means ensuring we provide nothing but a safe online dating site experience.

All singles on our UK dating site can rest assured their safety and security is constantly well protected.

Only genuine singles are able to join our dating service thanks to a team of human moderators who manually verify all new dating profiles and photos that are submitted to our site. This means we are a dating site with real profiles.

Our members also have complete control over who they want to contact, and have the freedom to stop, block or report other dating members should they wish.

Our privacy policy and data guarantee means that members can relax in the knowledge that their personal information is kept private and secure at all times.

We also recommend our members keep in mind our online dating safety tips when messaging others and meeting up for first dates.

Make Your Dating Profile Stand Out

The first step to getting started online dating is to create a great online dating profile about yourself.

While it might be tempting to just write a sentence or two, with online dating, it really is a case of you get out what you put in.

With so many singles online, first impressions count, so it's worth taking the time to think about your online dating profile.

Your introduction should be interesting, honest, and approachable for the singles reading it.

Highlight things about you that can be conversation starters and help give potential partners something to write to you about in their first message.

For more helpful tips and advice, head over to our award-winning online dating blog.

Taking The Best Dating Profile Photo

A great dating profile needs to be matched with a top-notch dating profile picture.

Dating online isn't blind dating, so if you want to meet genuine singles, you'll need to look like one, which means having a dating profile picture.

The quality of your dating profile photo dramatically affects your online dating experience, so spend some time creating a good one. Here's some simple tips:

Some angles are far more flattering than others. Position the camera straight on or slightly higher than your face to find the best angle. Have a bright source of light pointing towards directly in front of your face.

Minimise background distractions by making your face the largest part of the photo, and keep anything behind you plain or tidy.

A smile is the most attractive thing you can wear and makes you appear welcoming.

Success Stories

Kevin, 03 August 2025

Many thanks. Online dating is under rated.

Monica, 18 January 2026

I have found a lovely man who I have been dating for 8 months I was very reticent about online dating but I am so pleased I decided to go ahead

Brendan, 14 December 2025

I was about to give up when I saw a single photo of a lady who seems to be my soul mate and who had just joined this site. We met for three dates but knew on the first one that we had never enjoyed so much ease in anyone's company ever before. We have never laughed so much or had so may sleepless nights as we communicate daily, several times a day and night. This is definitely it. At our age, we should know. (-;

Our Support Team is here to guide you

Feedback from members we've helped in the past.

Francesca, 10 April 2025

I really do appreciate your prompt responses to my queries, thank you very much.

Diana, 22 October 2025

Your site is great. Very easy to use. I have enjoyed using it.

Lyn, 28 April 2025

Thank you so much for the very personalised reply. That is really clear and I have now done that. So much better than other sites which are just awful in comparison - and their customer service is simply terrible! They just use standard paragraphs to reply to queries and I wouldn't put it past them to use AI for the replies are they are rubbish and never answer a direct question.

More support feedback

Some homepage photos sourced from an image library.

Online Dating and Discovery Association Member

We are a member of the Online Dating and Discovery Association (ODDA), committed to maintaining standards, protecting users and offering assurance in line with the ODDA's Guiding Principles.

As an ODDA Member we are required to have appropriate and effective arrangements in place for dealing with complaints and enquiries.

The ODDA provides general information on common enquiries users have about dating services but will not deal directly with individual complaints which are properly the responsibility of member companies. The ODDA monitors enquiry and complaint levels and the issues complained about. It can intervene if it sees worrying trends or serious matters of concern.

Further information about ODDA can be found here. A link to our customer service arrangements is provided here.